Pre-press is the process a design or document must proceed through before it can be printed. There are many elements that form part of this process, such as design & conceptualization, editing, proof reading and printed proofs, layout and imposition.
Proof-reading and proof-checking a document and/or design is by far the most important step in any printing or branding process, as this is where mistakes are noticed and can then be rectified before the job is printed. Once a job has been proof-checked it will be signed off and the printing process will commence.
The following simple checklist will ensure that no unnecessary time is wasted in the proofing stage:
Check that the printed proof backs up correctly and verify the registration
Check that the colours are as per the specification and requirement
Check that there are no “gremlins” that have crept into the text, for example, a full stop, a letter or an exclamation mark has not disappeared, or appeared where it’s not necessary
Before sending artwork to us for printing, run through this checklist to verify that everything is in order for a seamless printing process:
Check that the artwork is in CMYK (converted from RGB), with bleed and crop marks
If possible, supply a hard copy of the previous print in order for us to match the colours
Include all fonts in the directory of the open file artwork (if not in PDF format and converted to curves)
Ensure that all images are at least 300dpi (dots per inch). If it is lower than 300, the quality and clarity of the image will deteriorate.
NOTE: In order to achieve a deep, cool black effect on a printed job, the following CMYK values will be best suited in the compilation of the artwork (For small text ensure that it is 100% black only):
Cyan – 40%
Magenta – 0%
Yellow – 0%
Black – 100%