When it comes to green claims about paper … Boxed Water gets it right!

Two Sides interviews Rob Koenen, Chief Marketing Officer at Boxed Water about its marketing promoting the environmental features of paper products I purchased my first “Boxed Water” a few years ago at an airport food outlet, mainly out of curiosity … being a paper guy! But when I read the messaging on the box, I thought [...]

By |2019-06-25T10:35:28+01:00May 24th, 2018|Uncategorised|0 Comments

New Infographics Released by Two Sides

New infographics released by Two Sides North America highlights the most impactful results from U.S. consumer surveys conducted between 2015 and 2018 by the organisation and Toluna, a global polling firm. The series of infographics is centred around the theme ‘Why Do So Many People Love Print On Paper?’ One infographic focuses on the fact [...]

By |2019-06-25T10:35:29+01:00May 3rd, 2018|Uncategorised|0 Comments

The Power Of Innovation

Although printing as an industry has been around for centuries, it has only survived this long by constantly reinventing itself and finding new ways to be more creative, effective and efficient. Kemtek is at the forefront of labelling and printing innovations in South Africa, and here we share our predictions for key trends in 2018. [...]

By |2019-06-25T10:35:29+01:00Feb 7th, 2018|Uncategorised|0 Comments

Mighty Print

There’s been heightened interest of late in the effectiveness of the printed word. It started with direct mail associations finding higher response rates to print than to electronic equivalents. Printed book sales in developed markets are outpacing e-book sales. And even the newspaper industry is still seeing 60% of revenues coming from print. According to [...]

By |2019-06-25T10:35:29+01:00Jan 18th, 2018|Uncategorised|0 Comments

Advances in the printing industry – UV Lamp Ink Curing

Not a week goes by that we don’t hear of another digital printer manufacturer making the switch to LED curing technology for ultra-violet (UV) inks. In the digital printing arena, this is more common for wide format digital print engines. UV-curable inks stick to pretty much any nonabsorbent substrate including paper and board, wood, PVC, [...]

By |2019-06-25T10:35:29+01:00Oct 30th, 2017|Uncategorised|0 Comments