Monthly Archives: May 2018

When it comes to green claims about paper … Boxed Water gets it right!

Two Sides interviews Rob Koenen, Chief Marketing Officer at Boxed Water about its marketing promoting the environmental features of paper products I purchased my first “Boxed Water” a few years ago at an airport food outlet, mainly out of curiosity … being a paper guy! But when I read the messaging on the box, I thought [...]

By |2019-06-25T10:35:28+01:00May 24th, 2018|Uncategorised|0 Comments

New Infographics Released by Two Sides

New infographics released by Two Sides North America highlights the most impactful results from U.S. consumer surveys conducted between 2015 and 2018 by the organisation and Toluna, a global polling firm. The series of infographics is centred around the theme ‘Why Do So Many People Love Print On Paper?’ One infographic focuses on the fact [...]

By |2019-06-25T10:35:29+01:00May 3rd, 2018|Uncategorised|0 Comments